What the heck is a via Ferrata?

People are asking what the heck is a via ferrata?
Three of ROAM’s newest programs have optional via ferrata experiences as part of the itinerary. This activity can be found as part of our Lakes District Multisport in central Chile as well as both our heli-adventures in Western Canada (BC Mountain Heli Adventure and Paddles to Peaks).
I think ACMG mountain guide, Johnny Mellis, sums it up best in this video. Remember, anyone can do this but it is optional